MUA MBAYU, Find Beauty Nearby You — a UX Case Study

Overview

Goal

Our Proposal

Design Thinking

Design Thinking

Empathise — Research User Needs

How do people find MUA currently

Potential User Interview

Define — State Users Needs and Problems

Affinity Diagram

Affinity Diagram

Key Quotes directly from user:

Synthesis

Synthesis

User Persona

User Persona

Ideate — Challenge Assumption an Create Ideas

User Journey Map

User Journey Map

User Flow

User Flow

Design Principle

1. Simple

2. Variety

Prototype — Wireframing and Prototyping

Homepage

Popular MUA
Best for you

Profile page

Profile page

Overview

MUA Overview

Review

MUA Review

Budget

Budget

Search Nearby

Search nearby

Booking and payment

Booking and payment

Test — Usability Test

Study Goals

Top Priority Issues:

Other findings:

Stacks

MUA Mbayu: a group project by passionate students!

UI/UX Designer